Strategic Management: Concepts and ExperiencesMcGraw-Hill, 1986 - 883 pages Includes bibliography and index. |
Contents
CHAPTER | 9 |
REVIEW QUESTIONS | 20 |
ROSS JOHNSON MANUFACTURING COMPANY | 46 |
Copyright | |
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acquisition advertising Advertising Age Airlines analysis Anheuser-Busch annual Apple Apple II asbestos asbestosis assets business strategy California capital Chapter Chocolate Emporium Coca-Cola Coca-Cola Company company's competition competitors Continental corporate strategy cost current liabilities customers D'Lites decisions DeLorean Dennis diversification division Dobson Park employees environment evaluation example Exhibit fast-food Financial Ratios firms fishing formal franchise functional strategies future growth Humboldt Bay identify implementation increase industry internal Iverson Jobs John DeLorean Jon Lewis key result areas King Salmon long-range major manufacturing Manville market share ment menu million mission Nucor objectives operations organization organization's organizational percent performance personal computer plant president problems profit pump purchase ratio reported responsibility restaurant retail Ross Johnson sell Source steel strategic management process Taylor tion top management Total USFL Wendy's Wine Spectrum wineries