Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M12 11 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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From inside the book
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... LESSONS AND PRACTICAL APPLICATION 1. Chapter 3 • Lessons on Effective Crisis Communication 2. Chapter 4 • Applying the Lessons to Produce Effective Crisis Communication 3. Chapter 5 • Lessons on Managing Crisis Uncertainty Effectively 4 ...
... LESSONS AND PRACTICAL APPLICATION Chapter 3 • Lessons on Effective Crisis Communication Determining Your Goals Partnering With Crisis Audiences Understanding the Diversity of Your Audiences Primary and Secondary Stakeholders Defined ...
... Lessons to Produce Effective Crisis Communication Example 4.1. The Largest Environmental Crisis in United States History: BP and the United States Coast Guard Respond Summary You Make the Call Example 4.2. A Plant Fire at Malden Mills ...
... Lessons on Effective Crisis Leadership The Importance of Effective Leadership Why Visibility Following a Crisis Is Important Developing Networks of Support Being Available, Open, and Honest The Impact of Leadership on Renewal Following ...
... lessons for managing crises, followed immediately by practical applications. For instance, Chapter 3 discusses lessons on effective communication practices during a crisis. Chapter 4 follows up with several cases for applying those ...
Contents
PART II THE LESSONS AND PRACTICAL APPLICATION | |
Applying the Lessons to Produce Effective Crisis | |
Summary | |
Applying the Lessons for Managing Crisis Uncertainty | |
Summary | |
You Make the Call | |
Applying the Lessons for Developing Effective Crisis Leadership | |
SeaWorlds Response | |
PART III THE OPPORTUNITIES | |
References | |
Index | |
About the Authors | |