Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M12 11 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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From inside the book
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... Approach? Avoid Overreassuring Your Stakeholders Tell Your Stakeholders How to Protect Themselves Reducing and Intensifying Uncertainty Before, During, and After Organizational Crises A Summary of Crisis Communication Research and ...
... Approaches and Policy Development Summary You Make the Call Example 6.4. King Car's Response to the 2008 Melamine Crisis Reducing Crisis Uncertainty A Guiding Vision for King Car's Crisis Communication Initial Crisis Communication The ...
... Approach to Leadership Transformational Leadership Leadership Virtues Managing Uncertainty, Responding, Resolving, and Learning From Crisis Suggestions for the Leader as Spokesperson Summary Chapter 8 • Applying the Lessons for ...
... approach, or say nothing at all. These types of responses have resulted in a declining confidence in our public and private institutions. Much of the current crisis communication theory has effectively categorized strategies that ...
... approach to effectively manage crises. Researchers can use this approach to test the viability of the theory across contexts and to assess the strengths and weaknesses of particular instances of crisis communication. Researchers and ...
Contents
PART II THE LESSONS AND PRACTICAL APPLICATION | |
Applying the Lessons to Produce Effective Crisis | |
Summary | |
Applying the Lessons for Managing Crisis Uncertainty | |
Summary | |
You Make the Call | |
Applying the Lessons for Developing Effective Crisis Leadership | |
SeaWorlds Response | |
PART III THE OPPORTUNITIES | |
References | |
Index | |
About the Authors | |