Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M12 11 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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From inside the book
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... Considering the Opportunities Associated With Crisis Theoretical Components of the Discourse of Renewal Organizational Learning Ethical Communication Prospective Versus Retrospective Vision Optimism Engaging in Effective Organizational ...
... consider each of the lessons and how they function during a crisis. Taking time with the lessons and the cases will help the crisis communication researcher and practitioner analyze, consider, and evaluate theory and practice in these ...
... consider more mindfully the opportunities the crisis may produce. The last chapter of the book introduces our theory, the discourse of renewal, as an approach to effectively manage crises. Researchers can use this approach to test the ...
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Contents
PART II THE LESSONS AND PRACTICAL APPLICATION | |
Applying the Lessons to Produce Effective Crisis | |
Summary | |
Applying the Lessons for Managing Crisis Uncertainty | |
Summary | |
You Make the Call | |
Applying the Lessons for Developing Effective Crisis Leadership | |
SeaWorlds Response | |
PART III THE OPPORTUNITIES | |
References | |
Index | |
About the Authors | |