Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M12 11 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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From inside the book
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... Crises Intentional Crises Unintentional Crises The Significance of Crisis in a Global Environment Understanding the Misconceptions Associated With Crises and Crisis Communication Summary Chapter 2 • Understanding Crisis Communication ...
... crises are most often described as destructive, threatening, and negative events, without any redeeming value. Consequently, communication following a crisis is often defensive and negative. Organizations deny responsibility for the ...
... crises of all types. We hope that our suggestions for effective crisis communication help the reader expand and reconsider the way he or she views and communicates about crises. We also hope that the cases we describe in the upcoming ...
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Contents
PART II THE LESSONS AND PRACTICAL APPLICATION | |
Applying the Lessons to Produce Effective Crisis | |
Summary | |
Applying the Lessons for Managing Crisis Uncertainty | |
Summary | |
You Make the Call | |
Applying the Lessons for Developing Effective Crisis Leadership | |
SeaWorlds Response | |
PART III THE OPPORTUNITIES | |
References | |
Index | |
About the Authors | |