Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M12 11 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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From inside the book
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... Developing Effective Crisis Leadership 5. PART III • THE OPPORTUNITIES 1. Chapter 9 • Learning Through Failure 2. Chapter 10 • Risk Communication 3. Chapter 11 • Responding to the Ethical Demands of Crisis 4. Chapter 12 • Facilitating ...
... Developing Networks of Support Being Available, Open, and Honest The Impact of Leadership on Renewal Following a Crisis Ineffective Leadership During a Crisis What Makes an Effective Crisis Leader? Leadership Styles Contingency Approach ...
... develop a prospective vision with which the organization can move forward. This approach suggests that organizations ... developing effective crisis communication skills. The last Preface DETAILED CONTENTS Preface.
... developing effective crisis communication skills. The last section of the book, “The Opportunities,” examines the role ... develop crisis messages and more fully consider risk and crisis communication policy decisions. Theories help us ...
... develop these ideas. The following colleagues have provided helpful feedback: Andrew Pyle, Alesia Ferguson, Steven Venette, Jeffrey Brand, Julie Novak, Joel Iverson, Kimberly Cowden, Karthryn Anthony, Rebecca Freihaut, Morgan Getchell ...
Contents
PART II THE LESSONS AND PRACTICAL APPLICATION | |
Applying the Lessons to Produce Effective Crisis | |
Summary | |
Applying the Lessons for Managing Crisis Uncertainty | |
Summary | |
You Make the Call | |
Applying the Lessons for Developing Effective Crisis Leadership | |
SeaWorlds Response | |
PART III THE OPPORTUNITIES | |
References | |
Index | |
About the Authors | |