Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M12 11 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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From inside the book
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... Ethical Demands of Crisis 4. Chapter 12 • Facilitating Renewal Through Effective Crisis Communication 6. References 7. Index 8. About the Authors DETAILED CONTENTS Preface Acknowledgments PART I • THE CONCEPTUAL FOUNDATION.
... Ethically During Crisis Consistent Questions of Ambiguity Training, Simulations, and Uncertainty Belief Structures and Uncertainty Summary Chapter 6 • Applying the Lessons for Managing Crisis Uncertainty Effectively Example 6.1 ...
... Ethical Demands of Crisis Ethics Corporations as Moral Agents Values Values and Crisis Responsibility and Accountability Access to Information Humanism and Care The Role of Values in a Crisis Response Summary Chapter 12 • Facilitating ...
... ethically, work to minimize harm to those most directly impacted by the crisis, and develop a prospective vision with which the organization can move forward. This approach suggests that organizations should enact strong and positive ...
... ethical communication in creating opportunities following a crisis. These chapters provide suggestions for the reader to resist a threat bias in crisis communication and consider more mindfully the opportunities the crisis may produce ...
Contents
PART II THE LESSONS AND PRACTICAL APPLICATION | |
Applying the Lessons to Produce Effective Crisis | |
Summary | |
Applying the Lessons for Managing Crisis Uncertainty | |
Summary | |
You Make the Call | |
Applying the Lessons for Developing Effective Crisis Leadership | |
SeaWorlds Response | |
PART III THE OPPORTUNITIES | |
References | |
Index | |
About the Authors | |