Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M12 11 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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From inside the book
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... Failure 2. Chapter 10 • Risk Communication 3. Chapter 11 • Responding to the Ethical Demands of Crisis 4. Chapter 12 • Facilitating Renewal Through Effective Crisis Communication 6. References 7. Index 8. About the Authors DETAILED ...
... Failure to Listen to Public Concerns Multiple Agencies Failure to Accept Uncertainty and Ambiguity Summary You Make the Call Example 6.6. Fukushima Daiichi: Uncertainty Created by Three Interrelated Crisis.
... Failure Failing to Learn From Failure Learning Through Failure Vicarious Learning Organizational Memory Unlearning Summary Chapter 10 • Risk Communication Distinguishing Between Risk and Crisis Identifying Risk Mindfulness Analyzing ...
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Contents
PART II THE LESSONS AND PRACTICAL APPLICATION | |
Applying the Lessons to Produce Effective Crisis | |
Summary | |
Applying the Lessons for Managing Crisis Uncertainty | |
Summary | |
You Make the Call | |
Applying the Lessons for Developing Effective Crisis Leadership | |
SeaWorlds Response | |
PART III THE OPPORTUNITIES | |
References | |
Index | |
About the Authors | |