Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M12 11 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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From inside the book
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... Crises Intentional Crises Unintentional Crises The Significance of Crisis in a Global Environment Understanding the ... Organizational Theories of Crisis Communication Corporate Apologia Image Repair Theory Situational Crisis ...
... Organizational Crises A Summary of Crisis Communication Research and Practice and Renewal Social Media and Effective Crisis Communication The Power of Positive Action Summary Chapter 4 • Applying the Lessons to Produce Effective Crisis ...
... crisis communication skills. The last section of the book, “The Opportunities,” examines the role of organizational learning, risk communication, and ethical communication in creating opportunities following a crisis. These chapters ...
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Contents
PART II THE LESSONS AND PRACTICAL APPLICATION | |
Applying the Lessons to Produce Effective Crisis | |
Summary | |
Applying the Lessons for Managing Crisis Uncertainty | |
Summary | |
You Make the Call | |
Applying the Lessons for Developing Effective Crisis Leadership | |
SeaWorlds Response | |
PART III THE OPPORTUNITIES | |
References | |
Index | |
About the Authors | |