Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M12 11 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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From inside the book
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... Practice 4. PART II • THE LESSONS AND PRACTICAL APPLICATION 1. Chapter 3 • Lessons on Effective Crisis Communication 2. Chapter 4 • Applying the Lessons to Produce Effective Crisis Communication 3. Chapter 5 • Lessons on Managing Crisis ...
... Practice Media Theories and Crisis Communication News Framing Theory Focusing Events Crisis News Diffusion Exemplification Theory Organizational Theories of Crisis Communication Corporate Apologia Image Repair Theory Situational Crisis ...
... Practice and Renewal Social Media and Effective Crisis Communication The Power of Positive Action Summary Chapter 4 • Applying the Lessons to Produce Effective Crisis Communication Example 4.1. The Largest Environmental Crisis in United ...
... practices during a crisis. Chapter 4 follows up with several cases for applying those lessons to a wide variety of ... practice in these crisis communication contexts. The reader who spends some time answering the questions at the end of ...
... about these events. Finally, we hope this book provides the impetus for an expanded understanding about research, practice, and policy in crisis communication. ACKNOWLEDGMENTS We have many people to thank who have helped.
Contents
PART II THE LESSONS AND PRACTICAL APPLICATION | |
Applying the Lessons to Produce Effective Crisis | |
Summary | |
Applying the Lessons for Managing Crisis Uncertainty | |
Summary | |
You Make the Call | |
Applying the Lessons for Developing Effective Crisis Leadership | |
SeaWorlds Response | |
PART III THE OPPORTUNITIES | |
References | |
Index | |
About the Authors | |