Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M12 11 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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From inside the book
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... Uncertainty Effectively 4. Chapter 6 • Applying the Lessons for Managing Crisis Uncertainty Effectively 5. Chapter 7 • Lessons on Effective Crisis Leadership 6. Chapter 8 • Applying the Lessons for Developing Effective Crisis Leadership ...
... Uncertainty Before, During, and After Organizational Crises A Summary of Crisis Communication Research and Practice and Renewal Social Media and Effective Crisis Communication The Power of Positive Action Summary Chapter 4 • Applying ...
... Uncertainty Effectively Defining Uncertainty Unexpected Crises and Uncertainty Nonroutine Crisis Events and Uncertainty Threat Perception and Uncertainty Short Response Time and Uncertainty The Impact of Crisis-Induced Uncertainty on ...
... Uncertainty Created by Three Interrelated Crisis Events Summary You Make the Call Chapter 7 • Lessons on Effective Crisis Leadership The Importance of Effective Leadership Why Visibility Following a Crisis Is Important Developing ...
... uncertainty effectively. Chapter 6 examines many cases to test the reader's ability to apply the lessons on managing uncertainty across crisis contexts. Chapter 7 describes lessons on effective crisis leadership. Chapter 8 provides ...
Contents
PART II THE LESSONS AND PRACTICAL APPLICATION | |
Applying the Lessons to Produce Effective Crisis | |
Summary | |
Applying the Lessons for Managing Crisis Uncertainty | |
Summary | |
You Make the Call | |
Applying the Lessons for Developing Effective Crisis Leadership | |
SeaWorlds Response | |
PART III THE OPPORTUNITIES | |
References | |
Index | |
About the Authors | |