Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M12 11 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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From inside the book
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... Crisis Communication Example 4.1. The Largest Environmental Crisis in United States History: BP and the United States Coast Guard Respond Summary You Make the Call Example 4.2. A Plant Fire at Malden Mills Crisis Preparation and Planning ...
... Crisis Uncertainty Effectively Example 6.1. Tennessee Valley Authority and the Kingston Ash Slide Missed Opportunities in Crisis Preparation and Planning 57 57 58 59 59 60 61 62 62 64 64 65 66 67 67 68 68 70 71 71 73 73 74 74 75 76 77 ...
... Crisis Response 126 Summary 128 You Make the Call 128 Example 8.2. A Fire at Cole Hardwood 129 Crisis Planning and Preparation 129 Leading Instinctively After a Disaster 130 Summary 131 You Make the Call 131 Example 8.3. The Largest ...
... Crisis Planning Summary References Index About the Authors 189 189 190 191 192 195 209 219 PREFACE The fourth edition of Effective Crisis Communication: Moving From.
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Contents
PART I THE CONCEPTUAL FOUNDATION | 1 |
CHAPTER 1 DEFINING CRISIS COMMUNICATION | 3 |
CHAPTER 2 UNDERSTANDING CRISIS COMMUNICATION THEORY AND PRACTICE | 17 |
PART II THE LESSONS AND PRACTICAL APPLICATION | 29 |
CHAPTER 3 LESSONS ON EFFECTIVE CRISIS COMMUNICATION | 31 |
CHAPTER 4 APPLYING THE LESSONS TO PRODUCE EFFECTIVE CRISIS COMMUNICATION | 49 |
CHAPTER 5 LESSONS ON MANAGING CRISIS UNCERTAINTY EFFECTIVELY | 73 |
CHAPTER 6 APPLYING THE LESSONS FOR MANAGING CRISIS UNCERTAINTY EFFECTIVELY | 85 |
PART III THE OPPORTUNITIES | 149 |
CHAPTER 9 LEARNING THROUGH FAILURE | 151 |
CHAPTER 10 RISK COMMUNICATION | 159 |
CHAPTER 11 RESPONDING TO THE ETHICAL DEMANDS OF CRISIS | 171 |
CHAPTER 12 FACILITATING RENEWAL THROUGH EFFECTIVE CRISIS COMMUNICATION | 183 |
REFERENCES | 195 |
209 | |
ABOUT THE AUTHORS | 219 |
CHAPTER 7 LESSONS ON EFFECTIVE CRISIS LEADERSHIP | 111 |
CHAPTER 8 APPLYING THE LESSONS FOR DEVELOPING EFFECTIVE CRISIS LEADERSHIP | 125 |