Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M12 11 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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From inside the book
Results 1-5 of 77
... Example 4.1. The Largest Environmental Crisis in United States History: BP and the United States Coast Guard Respond Summary You Make the Call Example 4.2. A Plant Fire at Malden Mills Crisis Preparation and Planning Courageous ...
... Example 4.4. What's in a Name?: Beef Products Incorporated Face “Pink Slime” A Third Party Crisis Response Summary You Make the Call Example 4.5. Rural Renewal After a Tornado in Greensburg, Kansas Initial Framing of the Crisis ...
... Example 6.2. L'Aquila: A Case of Miscommunication 90 Communicating to the Public About L'Aquila's Immediate Risk 91 The Investigation 91 The Outcome 92 Summary 92 You Make the Call 93 Example 6.3. General Motors and Mary Barra 94 ...
... Example 8.1. The Sweeping Impact of a Contaminated Food Ingredient: Peanut Corporation of America 125 Pervasiveness of the Product 126 PCA's Crisis Response 126 Summary 128 You Make the Call 128 Example 8.2. A Fire at Cole Hardwood 129 ...
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Contents
PART I THE CONCEPTUAL FOUNDATION | 1 |
CHAPTER 1 DEFINING CRISIS COMMUNICATION | 3 |
CHAPTER 2 UNDERSTANDING CRISIS COMMUNICATION THEORY AND PRACTICE | 17 |
PART II THE LESSONS AND PRACTICAL APPLICATION | 29 |
CHAPTER 3 LESSONS ON EFFECTIVE CRISIS COMMUNICATION | 31 |
CHAPTER 4 APPLYING THE LESSONS TO PRODUCE EFFECTIVE CRISIS COMMUNICATION | 49 |
CHAPTER 5 LESSONS ON MANAGING CRISIS UNCERTAINTY EFFECTIVELY | 73 |
CHAPTER 6 APPLYING THE LESSONS FOR MANAGING CRISIS UNCERTAINTY EFFECTIVELY | 85 |
PART III THE OPPORTUNITIES | 149 |
CHAPTER 9 LEARNING THROUGH FAILURE | 151 |
CHAPTER 10 RISK COMMUNICATION | 159 |
CHAPTER 11 RESPONDING TO THE ETHICAL DEMANDS OF CRISIS | 171 |
CHAPTER 12 FACILITATING RENEWAL THROUGH EFFECTIVE CRISIS COMMUNICATION | 183 |
REFERENCES | 195 |
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ABOUT THE AUTHORS | 219 |
CHAPTER 7 LESSONS ON EFFECTIVE CRISIS LEADERSHIP | 111 |
CHAPTER 8 APPLYING THE LESSONS FOR DEVELOPING EFFECTIVE CRISIS LEADERSHIP | 125 |