What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We LiveSimon and Schuster, 2005 M10 12 - 336 pages An invigorating and inspiring take on the new ways American women are changing and improving our culture and the way we live from Kellyanne Conway, counselor to president Donald Trump, and Celinda Lake, a leading political strategist for the Democratic party. Women are the most powerful force reshaping the future of America. There is a newly defined unified power base among women that crosses all the usual lines of division—politics, race, religion, age, and class—heralding the most significant change in American culture in the past century. Kellyanne Conway, counselor to president Donald Trump and president and CEO of The Polling Company, Inc. and Celinda Lake, a leading political strategist for the Democratic party—two of the most prominent trend-spotters and analysts in America—demonstrate how women are rejecting outdated traditions in order to get what they want and need. They are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that don’t sacrifice family or sanity. They are controlling $5 trillion annually as the primary purchasers of homes, cars, appliances, and electronics. They are making their mark at ages twenty, forty, sixty, and beyond, drawing strength, inspiration, and intellectual stimulation from other women. Using the eye-opening results of interviews, focus groups, and polls (three of which were created especially for this book), Conway and Lake—who often fall on opposite sides of the country’s most polarizing debates—come together to seek out what women buy, what they believe, how they work, how they live, what they care about, what they fear, and what they really want. By delving beneath the hot-button issues, Lake and Conway discovered common causes with which women are inventing a new age of opportunity—doing it their way and, in the process, improving life for all Americans. |
Contents
| 9 | |
Altared States | 27 |
Baby Flux | 45 |
OpenCollar Workplaces | 63 |
The Electric Hive | 103 |
The Mouse Race | 119 |
Generational Compression | 141 |
Beauty in Action | 167 |
Other editions - View all
What Women Really Want: How American Women Are Quietly Erasing Political ... Celinda Lake,Kellyanne Conway No preview available - 2005 |
What Women Really Want: How American Women Are Quietly Erasing Political ... Kellyanne Conway,Celinda Lake No preview available - 2010 |
Common terms and phrases
AARP abortion adults American Demographics American women baby boomers benefits better biggest Bush candidates Celinda Lake child childless choice Cohousing couples current age Democrat divorced economic election feel female FINANCIAL SECURITY gender gap Hispanic household husband important income increase Internet issues John Kerry Kellyanne Conway Kerry kids KNOW VOLUNTEERED KNOW/REFUSED VOLUNTEERED Lake Snell Perry less lifestyles Lifetime Television lives male marriage married women ment million moms motherhood mothers NONSPECIFIC number of women older women parents part-time partner percentage political POLLING COMPANY president quirkyalones READ AND ROTATE REFUSED VOLUNTEERED religious Republican RESPONSIBILITY retirement same-sex marriage security moms seniors single women social spend stay home tend they’re tion Total Men Women trend Twixters U.S. Census Bureau unmarried vote voters woman women age workforce workplace young younger
Popular passages
Page 7 - The events in our lives happen in a sequence in time, but in their significance to ourselves, they find their own order . . . the continuous thread of revelation.
Page 1 - Hunter-gatherers in this case are defined not by what they are but by what they are not (see also David and Denham in press; Head 2000, 197-98). We need to be aware that the way we define the existence of the social category "hunter-gatherers...