Effective Crisis Communication: Moving From Crisis to OpportunitySAGE Publications, 2017 M11 10 - 240 pages In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. New to the Fourth Edition:
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From inside the book
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... Theory and Practice 4. PART II • THE LESSONS AND PRACTICAL APPLICATION 1. 2. 3. 4. 5. 6. Chapter 8 • Applying the Lessons for Developing Chapter 3 • Lessons on Effective Crisis Communication Chapter 4 • Applying the Lessons to Produce ...
... Theory and Practice 1. Media Theories and Crisis Communication 1. News Framing Theory 2. Focusing Events 3. Crisis News Diffusion 4. Exemplification Theory 2. Organizational Theories of Crisis Communication 1. Corporate Apologia 2 ...
... Theory and Risk Communication Responsible Risk Communication 1. Significant Choice 2. Fantasy Messages 7. Summary 3. Chapter 11 • Responding to the Ethical Demands of Crisis 1. Ethics 2. Corporations as Moral Agents 3. Values 4. Values ...
... theory has effectively categorized strategies that organizations employ to preserve their images and reputations. The approach to crisis communication described in this book is different in that it provides the reader with more options ...
... theory, the discourse of renewal, as an approach to effectively manage crises. Researchers can use this approach to test the viability of the theory across contexts and to assess the strengths and weaknesses of particular instances of ...
Contents
News Framing Theory | |
Rhetoric | |
PART II THE LESSONS AND PRACTICAL | |
a Disaster | |
5 | |
Chapter 5 Lessons on Managing Crisis Uncertainty | |
Chapter 6 Applying the Lessons for Managing Crisis | |
1 | |
PART III THE OPPORTUNITIES | |
Chapter 10 Risk Communication | |
Chapter 11 Responding to the Ethical Demands | |
Chapter 12 Facilitating Renewal Through Effective | |
Summary of the Discourse of Renewal | |
The Discourse of Renewal and Crisis Planning | |
Summary | |
3 | |
Development | |
Chapter 7 Lessons on Effective Crisis Leadership | |
Summary | |
You Make the Call | |
References | |
1 | |
Index | |
4 | |
About the Authors | |