The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business

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John Wiley & Sons, 2012 M02 27 - 592 pages
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An updated third edition of the most comprehensive guide tosmall business success

Whether you're a novice entrepreneur or a seasoned pro, TheSmall Business Bible offers you everything you need to know tobuild and grow your dream business. It shows you what really works(and what doesn't!) and includes scores of tips, insiderinformation, stories, and proven secrets of success. Even if you'verun your own business for years, this handy guide keeps you up todate on the latest business and tech trends. This ThirdEdition includes entirely new chapters devoted to social media,mobility and apps, and new trends in online discounting and groupbuying that are vital to small business owners everywhere.

New chapters include:

  • How to use Facebook, Twitter, and other social media tools toengage customers and potential stakeholders
  • How to generate leads and win strategic partnerships withLinkedIn
  • How to employ videos and YouTube to further your brand
  • What you need to know about Groupon and group discountbuying
  • What mobile marketing can do for your business

Give your small business its best shot by understanding the bestand latest small business strategies, especially in thistransformative and volatile period. The Small Business Bibleoffers every bit of information you'll need to know to succeed.

 

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Contents

CHAPTER
5
CONTENTS
49
Opening Up Shop
89
Branding
101
Savvy Pricing Strategies
113
Selecting the Right Franchise
123
Secrets of Franchise Success
135
HomeBased Businesses
143
Advanced EMarketing
429
Social Media
439
57
442
Facebook for Business
449
Twitter and
457
Link in with LinkedIn
467
Videos and YouTube
475
Groupon and Other DealoftheDay Websites
487

Successful HomeBased Business Strategies
153
Business on a Shoestring
161
Money
211
23
217
31
248
41
287
Technology
329
Managing YourTechnology
341
Mobile Mania
349
Small Business Software
359
Advertising
371
Marketing Muscle
383
Advanced Marketing and Advertising
397
Your Website
411
EBusiness Essentials
419
Developing New Channels and Multiple Profit Centers
501
Secrets of Sales Superstars
511
Small to Big
521
Exodus
529
Strategies for Small
539
The Visionary Small Business
551
APPENDIX A HowI Became an Entrepreneur
557
329
563
83
564
255
570
105
571
349
572
277
577
Copyright

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About the author (2012)

Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA Today column, "Ask an Expert," appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought-after small business spokesperson, and a serial entrepreneur. Visit him at www.MrAllBiz.com.

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