The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business

Front Cover
John Wiley & Sons, 2012 M02 27 - 592 pages
An updated third edition of the most comprehensive guide to small business success

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere.

New chapters include:

  • How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders
  • How to generate leads and win strategic partnerships with LinkedIn
  • How to employ videos and YouTube to further your brand
  • What you need to know about Groupon and group discount buying
  • What mobile marketing can do for your business

Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

 

Contents

CHAPTER
5
Genesis
15
CONTENTS
49
Opening Up Shop
89
Branding
101
Savvy Pricing Strategies
113
Selecting the Right Franchise
123
Secrets of Franchise Success
135
Small Business Software
359
Advertising
371
Marketing Muscle
383
Advanced Marketing and Advertising
397
Your Website
411
EBusiness Essentials
419
Advanced EMarketing
429
Social Media
439

HomeBased Businesses
143
Business on a Shoestring
161
15
164
23
187
Our Flat World
191
41
199
The New Consumer
211
Accounting Ease
219
Making a Profit
227
Insurance
235
Get a Handle on Taxes
243
Hiring and Firing
255
Pay and Benefits
265
Training and Motivating Your Staff
277
Exemplary Customer Service
291
Negotiate Like a Lawyer
297
LegalEase I
309
Technology
329
47
341
Mobile Mania
349
57
442
Facebook for Business
449
Twitter and You
457
Link in with LinkedIn
467
Videos and YouTube
475
Groupon and Other DealoftheDay Websites
487
Growth Strategies
499
Secrets of Sales Superstars
511
Small to Big
521
Exodus
529
Strategies for Small
539
The Visionary Small Business
551
APPENDIX A How I Became an Entrepreneur
557
Index
563
83
564
255
570
105
571
277
576
Copyright

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About the author (2012)

Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA Today column, "Ask an Expert," appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought-after small business spokesperson, and a serial entrepreneur. Visit him at www.MrAllBiz.com.

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