The Small Business Bible: Everything You Need to Know to Succeed in Your Small BusinessJohn Wiley & Sons, 2012 M02 27 - 592 pages An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include:
Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed. |
Contents
CHAPTER | 5 |
Genesis | 15 |
CONTENTS | 49 |
Opening Up Shop | 89 |
Branding | 101 |
Savvy Pricing Strategies | 113 |
Selecting the Right Franchise | 123 |
Secrets of Franchise Success | 135 |
Small Business Software | 359 |
Advertising | 371 |
Marketing Muscle | 383 |
Advanced Marketing and Advertising | 397 |
Your Website | 411 |
EBusiness Essentials | 419 |
Advanced EMarketing | 429 |
Social Media | 439 |
HomeBased Businesses | 143 |
Business on a Shoestring | 161 |
15 | 164 |
23 | 187 |
Our Flat World | 191 |
41 | 199 |
The New Consumer | 211 |
Accounting Ease | 219 |
Making a Profit | 227 |
Insurance | 235 |
Get a Handle on Taxes | 243 |
Hiring and Firing | 255 |
Pay and Benefits | 265 |
Training and Motivating Your Staff | 277 |
Exemplary Customer Service | 291 |
Negotiate Like a Lawyer | 297 |
LegalEase I | 309 |
Technology | 329 |
47 | 341 |
Mobile Mania | 349 |
57 | 442 |
Facebook for Business | 449 |
Twitter and You | 457 |
Link in with LinkedIn | 467 |
Videos and YouTube | 475 |
Groupon and Other DealoftheDay Websites | 487 |
Growth Strategies | 499 |
Secrets of Sales Superstars | 511 |
Small to Big | 521 |
Exodus | 529 |
Strategies for Small | 539 |
The Visionary Small Business | 551 |
APPENDIX A How I Became an Entrepreneur | 557 |
563 | |
564 | |
570 | |
571 | |
576 | |