| Goal: Increase traffic to website |
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Wisdom Publications sees a marked improvement in online visibility, increasing web traffic by 74%
Using Google Books, AdWords, and Analytics, Wisdom Publications sees global site visits grow, with Google providing 45% of their overall monthly traffic. Read more | Download PDF | Watch Video |
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Idea Group Inc. gains exposure, increases
web traffic and quadruples ad revenue
After partnering with Google in both Google Scholar and Google Books, technology
publisher Idea Group Inc. sees a fourfold increase in page views and ad revenue. Read more | Download PDF |
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Latin American publisher Grupo Editorial Norma drives global traffic to its website and increases sales without marketing investment
In four months, Grupo Editorial Norma receives more than four million page visits and 31,000 clicks on its book purchase links, significantly increasing sales without making an additional investment in advertising. Read more | Download PDF |
| Goal: Gain exposure for books |
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Arcadia Publishing reaches new buyers for several thousand titles
As a publisher of books on local and regional history throughout the U.S., Arcadia has hundreds of target markets, and its readers may also live outside the areas being written about. Google Books extends Arcadia's reach to interested buyers wherever they are. Read more | Download PDF | Watch Video |
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IDRC increases visibility and sales by making its titles 100% viewable
After choosing to make all of its books 100% viewable in Google Books, IDRC sees sales and visibility for its titles rise. Read more | Download PDF |
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Osprey Publishing gains visibility and traffic on the web, useful market information, new customers and sales
As a publisher of authoritative books on war and warfare, Osprey targets military history enthusiasts and the broader audience of readers with an active or spontaneous interest in the history of war. Google Books enables Osprey to connect directly with anyone searching for the highly specialized information contained in its books. Read more |
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Crossway Books gains significant exposure for its entire catalog
Through Google Books, Crossway has increased visibility for a 400+ title catalog, and readers learn about more titles of interest to them. Read more | Download PDF |
| Goal: Generate backlist sales |
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Springer sees record backlist sales with Google Books
Leading STM publisher sees record backlist sales with help from Google Books. Read more |
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World's oldest publisher stays at the cutting edge with Google Books
Cambridge University Press reaches widest possible audience through Google Books. Read more | Download PDF |
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Seven Stories Press drives direct sales and boosts exposure for backlist titles
Seven Stories finds sales of deep backlist titles jump after allowing people to discover them through Google Books. Read more | Download PDF |
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Transaction Publishers revives backlist, reaches academic audience
Online book previews prove a useful marketing tactic for Transaction to reach their academic audience. Read more | Download PDF |
| Goal: Enhance B2B sales |
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Lightbulb Press enhances B2B sales efforts
By directing prospects to Google Books for previews of its books, Lightbulb Press enhances their sales process, ultimately increasing book sales. Read more | Download PDF |
| Goal: Drive direct sales from publisher's website |
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Serambi sees increased traffic and online sales after Google Books Integration
40% of Serambi's online bookstore customers found their books through Google Books. Read more | Download PDF |
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The Inter-American Development Bank (IDB) increases e-commerce sales by 60%
After adding books in multiple languages to Google Books, the IDB sees online sales rise and receives an order for 600 copies of a backlist title. Read more | Download PDF |
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Upper Access, Inc. gains exposure, expands customer base and jumpstarts backlist sales
A small publisher with a limited budget for marketing gains new customers and sales for backlist titles without spending money on advertising. Read more | Download PDF |
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Penn State Press sees more traffic, more sales and greater margins
By converting backlist inventory into POD books and listing them on Google Books, Penn State Press saw new readers buy direct because they discovered titles the Press would not have marketed otherwise. Read more | Download PDF |
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GRADA Publishing gains new customers using Google Books
The Czech specialty literature publishing house, Grada, has been a Google Books publisher partner for three years. Zdeněk Jaroš, head of the marketing department, reports that since partnering with Google Books, Grada has seen a significant increase in site traffic. Read More |
